Why Margins Lie
Discover the difference between accounting and operational margins, and why your gut feeling about profitable products is probably wrong.
New Book Out Now
Stop flying blind.
Master
The Sh!t In The Middle
.
Most business books obsess over revenue and growth, but they miss the silent killer lurking in every P&L. 60% of businesses fail in their first five years because they generate revenue while burning cash.
I learned this lesson the hard way.
I left a global brand as the ecommerce lead at PUMA Oceania to start a handcrafted chocolate business. We produced world-class products and consistent sales. The boat was sailing efficiently—but straight into a storm.
Despite great revenue, we barely broke even. Our strategy was built on assumptions, not facts. I eventually sold the chocolate business and realised that the hardest part of business isn't the top line. It's the messy, unoptimised processes in the middle.
This book is the framework I wish I'd had before I started.
Stop trying to fill a bucket with a massive hole in the bottom.
Most businesses are driving blind. The Sh!t In The Middle replaces the "square wheels" of your operations with round ones so your profit finally grows faster than your sales.
The Cash Gap
Stock is cash you can't spend. Learn to minimise stock on hand, understand stock turns, and navigate the painful cash gap between supply and sale.
The 450-Min Workday
A human has 3 to 4 hours of critical thinking a day. Learn how to optimise capacity by removing critical thinking from repetitive processes.
Firing Customers
Not all revenue is good revenue. Master the hard conversations required to fire unprofitable customers and protect your bottom line.
Software Engineering
Putting theory into software.
With a foundation in software engineering, I've spent my career bridging the gap between complex technology and real-world business results.
I founded Supply'd ERP—an operational platform explicitly designed to help food and retail businesses scale through precision and efficiency, solving the exact problems outlined in the book.
- Centralise your data into a single source of truth
- Track real-time margins and production
- Manage inventory to minimise the cash gap
Oh, and I make games.
Because sometimes you just need a break from optimizing supply chains and reading P&L statements. Take a breather.